Tag Archives: social media

Tips for the Social Media Manager

by Buffy Beaudoin-Schwartz, Communications Director, Association of Baltimore Area Grantmakers

As a membership organization of foundations and corporate giving programs ranging in size, staff, resources and capacity, we at The Association of Baltimore Area Grantmakers are continually looking at how to better our communications with and on behalf of our members.

As The Resource on Grantmaking, we provide critical information and services to the philanthropic and nonprofit communities. As The Network for Givers in our region, we convene grantmakers and others to address issues and create lasting solutions. And, as The Voice for Philanthropy, we represent the philanthropic sector to key audiences, including the media, legislators, and national organizations, raising public awareness and understanding about the role and impact of philanthropy on our society.

In order to enhance our ability to be the resource, network and voice of and for our members, we have been utilizing social media, and in particular Facebook and Twitter for four specific reasons: To Communicate, Disseminate, Concentrate and Participate. Continue reading

Jumo as Dashboard

I have to admit, like most others in the nonprofit tech community, I’ve been disappointed by Jumo‘s debut. I won’t reiterate the litany of complaints (you can read some of the most well wrought ones in this post by Amy Sample Ward here; don’t forget the smart comments on that thread, too), but I will say that it would be nearly impossible for Jumo to live up to the expectations that many brought to the new platform.

Expectations is exactly what I want to talk about today. Jumo says it is “a social network connecting individuals and organizations who want to change the world.” It’s been called Yelp for nonprofits. With its Facebook pedigree (and mandatory integration),  we in the nonprofit community had high hopes. A social network for nonprofits and world-changers? Sign me up. Continue reading

Social Media Round Up

I’ve been reading a lot of great social media posts lately. Here’s the cream of the crop.

The Engagement Pyramid: Six Levels of Connecting People and Social Change
What does it mean to “engage people”? Gideon Rosenblatt talks through six different levels of engagement people can have with your organization– from Observing and Following, all the way to Owning and Leading, in an article reprinted from Groundwire. (via Idealware)

“Controlling” Your Social Media Message
Laura Quinn takes a look at the myth that your social media message is either completely controlled or entirely out of your control: the truth, as always, is somewhere in between. (via Idealware)

Are Nonprofits Wasting Time Developing Mobile Apps?
As nonprofit campaigners, it’s our job to engage our constituency, move them up the ladder of engagement, and of course raise more money. New tools and mobile apps should always be on our radar. But have nonprofit campaigners in the U.S. been drinking too much Kool-aid these past couple of years and putting too much faith in mobile apps? Allyson Kapin gives us the facts.

Continue reading

RAs and Social Media: The Numbers Game

Last week, Claudia Herrold at Ohio Grantmakers Forum posted “OGF Memebers Try Out Social Media,” a blog post illustrating how many of their members are using different social media platforms. Seemed like a good idea so I did the same for the Forum’s membership.

56% of members are on Facebook

53% are on Twitter

29% are on LinkedIn

26% are on YouTube

24% have blogs

Back in October 2009, things looked a little different. In a post called “The Twitter Trend: RAs and Social Networking,” I wrote:

Twitter is the current social media platform of choice for regional associations, with more than a dozen organizations maintaining a presence there—Facebook comes in a close second with eight RAs represented.

In the past 9 months, Facebook has eclipsed Twitter as the dominate platform used by regional associations to communication with their members and the field. It’s a slim lead—there are 19 RAs using Facebook while 18 use Twitter.

Continue reading

Nonprofit 2.0 Unconference

Nonprofit 2.0 Unconference Logo

This Friday I’ll be attending the Nonprofit 2.0 Unconference here in DC.  What is the the Unconference?

The Nonprofit 2.0 Unconference will be DC’s only unconference dedicated to the social cause space. Why? Because we’re different! Using social media to create networked communities and movements is much different than selling products or services. From volunteers and political action to cultivating donors and partners, social media for causes represents a mission. Often our communications impact society, benefiting Americans and citizens across the globe. Changing society for the better is a special, unique heart-felt activity. Join others like you for this very special unconference committed to doing social good.

So in other words, it’s a cool gathering of nonprofit social media people where we can talk shop, swap stories, and learn from each other, all for the greater good.

Keynote speakers Beth Kanter and Allison Fine will kick things off with a discussion of their new book The Networked Nonprofit, a great read for associations like ours who are inherently structured as peer-learning networks. I got my copy last week and it’s been blowing my mind. You’ll find a nice write up of some of the concepts from the book, including fortified vs. networked nonprofits and how to embrace “free agents” over at NCG’s blog.

We will also be hearing from Red Cross social media chief Wendy Harman.

Are you jealous yet? Well, don’t be. I’ll be sharing everything I learn here on the Forum’s Forum and tweeting all day long. Make sure to follow the Forum on Twitter. If you want to get even more of the action, follow the hashtag #np20.

Arizona Grantmakers Forum Launches Member Social Network

The Arizona Grantmakers Forum has just launched a new social networking site exclusively for their members, the AGF Community.

In this community, members will be able to:

  • Network with colleagues throughout the state of Arizona
  • Build relationships with Arizona philanthropists
  • Join groups and participate in discussions with like-minded grantmakers, whether as a CEO, corporate funder, or emerging philanthropist
  • Join discussions about best practices or funder collaboration
  • View philanthropy-related videos and photographs posted by colleagues or share their own
  • Invite colleagues to events
  • Voice opinions and spread foundation news to AGF members by writing a blog or posting foundation news releases

Are other regionals considering their own social network? How can a tool like this help us further our missions?

ABAG Featured in Twitter Marketing Book

As we’ve discussed before, Twitter is the most popular social media tool among regional associations, and anyone who is following the conversation knows that Buffy Beaudoin-Schwartz and the team at the Association of Baltimore Area Grantmakers are doing a heck of a job connecting to their members, sharing knowledge, and collaborating with others in the field through social media.

What you might not know is that ABAG’s success has been recognized in a new book called Twitter Marketing: An Hour a Day by Hollis Thomases. This book covers all the basics of launching your own Twitter marketing campaign and gets in-depth with examples from the real world. Many organizations worry about delving into social media because of the time commitment. This book offers helpful strategies to manage staff time and still make the most of social networking.

To see ABAG in action, follow @ABAGrantmakers. While you’re at it, check out what all the regionals are doing with social media.