As we’ve discussed before, Twitter is the most popular social media tool among regional associations, and anyone who is following the conversation knows that Buffy Beaudoin-Schwartz and the team at the Association of Baltimore Area Grantmakers are doing a heck of a job connecting to their members, sharing knowledge, and collaborating with others in the field through social media.
What you might not know is that ABAG’s success has been recognized in a new book called Twitter Marketing: An Hour a Day by Hollis Thomases. This book covers all the basics of launching your own Twitter marketing campaign and gets in-depth with examples from the real world. Many organizations worry about delving into social media because of the time commitment. This book offers helpful strategies to manage staff time and still make the most of social networking.