Publishing Matrix Evangelism

Another soul converted! Cary Walski of Minnesota Council on Foundations loves the publishing matrix in a recent blog for Philanthropy Potluck:

Referred to as the publishing matrix, the tool is a simple grid that lists the types of messages you produce, and then has a column for each of the communications mediums that you currently are using. Using an “X” you can indicate which type of message, whether it be a press release or a blog post, should receive what type of distribution (e.g. facebook post, tweet, etc.)

Cary caught the publishing matrix bug at the Forum’s Annual Conference. You can read more about how regional associations can use the matrix from our coverage here.


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