10 Questions or Less is a feature here on the Forum’s Forum in which we get to know regional association staff members a little better—their work, what drives them, and more. This week, Cary Walski, Web Communications Associate at Minnesota Council on Foundations.
You recently led the “Metrics that Matter” Google Analytics Webinar. How’d you get started doing these Analytics presentations?
I’ve presented three iterations of the “Metrics that Matter” (login required) webinar now. It all got started with my own personal feeling like I was not getting enough out of Google Analytics. Frustrated with the lack of information out there on how nonprofits can leverage it specifically, I decided to see if I could start gathering and sharing learnings from my own experience and others.
What are some of your day-to-day responsibilities?
Right now a lot of my daily work revolves around the new mcf.org website, set to launch in late November. When I’m not working on the site, I’m collecting information for our e-newsletters, helping promote programs online, and writing for our blog at blog.mcf.org.
Is there anything you’re working on now that is particularly exciting?
The new website definitely tops the list – it’s going to be an exciting hybrid of the IMPak database and a CMS built on the opensource platform Ruby on Rails. The byword for the new member experience is “connection.” We will have an enhanced member directory, online forums, and members will be able to personalize their experience with their own photo, bio info, and personal websites like LinkedIn and Twitter.
We’re both Millennials. What, if anything, do you think our generation does differently work-wise?
Ah, Millennials – the fey mental bulimics of the internet age. Every young generation is narcissistic, we’re just enabled by technology to broadcast like no generation before, which I think understandably annoys many of our older peers and workmates who don’t understand the need to tweet and check Facebook while at work incessantly.
Seriously though, I’m really excited about our generation – I think we are and will continue to use technology to work more effectively and create a better world by enhancing our personal connections, and leveraging the constant learning opportunities that we have been gifted with.
I see innovation, transparency and a passion for social justice combining in the field of philanthropy to create new ways to tackle the pernicious problems of living on planet Earth like poverty, inequity, and environmental degradation. The platform Ushahidi is just one example of the exciting things we’ll see in the future.
What’s the most rewarding part of your job?
Working with my amazing, incredibly talented colleagues here at MCF, and the satisfaction of feeling that we’re helping connect members to each other and to the knowledge they need to do their world-changing work more effectively. How can you not be jazzed about that?
What’s one thing you do in your position that the Forum network can help with?
Now that we’re using the IMPak database, the KM group has been very helpful for us. I don’t know what we’d do without Michigan’s manual and the listserve to ask questions! I also really appreciate the programming that you do – especially at this year’s conference, which I was fortunate enough to go to. I’m grateful to be connected to the Forum staff and the Forum Network and to be able to leverage your experience and expertise.
What are you passionate about?
Right now I’m working on creating a business plan for a local search site that will help minority, disabled and women small business owners build a simple web-presence and connect more easily with customers. The idea is very much in the formative stages, but I’m excited to see where it might go. Ideas like this one are what gets me out of bed in the morning.
You’re managing the redesign of Rainbow Rumpus, an online magazine for youth of LGBT families. Can you tell me a little about your involvement?
I helped lead the staff, board and volunteers through a collaborative design process, and now am in the process of building the site with a wonderful volunteer developer Melissa Avery, and the folks over at Advantage Labs, a small development firm that specializes in Drupal development. It’s been challenging but a good learning experience!
Anything else you want us to know?
I dare you to not enjoy this website.
If you’d like to recommend someone for a profile through 10 Questions or Less, contact Dan Brady.